For questions 2 and 3 to be a problem, you first need to find a way to receive real estate leads. You can not follow up with something you do not have! There are numerous traditional ways for real estate brokers to collect real estate prospects in their pipeline. 1 way is the direct marketing strategy – essentially you send out a good deal of newsletters, fliers, and postcards with your contact information to houses in the neighborhood you are farming for real estate prospects. If you start getting emails and calls, you have started building your own pipeline.
Another means of getting property leads would be to network and ask past customers for referrals. As a realtor, you must always be talking to be people in the external world, letting them know what you do, handing off cards. Whether you’re in a sports event, a dinner party or you are kid’s school play, there are loads of opportunities to construct real estate leads. Never hesitate to call on old customers for referrals – if you did your job correctly hey ought to be more than delighted to send family and friends your way. A third way to acquire property leads is through online marketing. In cases like this, I suggest building your own website with contact pages in addition to subscribing to some sort of internet lead generation service. By doing both, you can get loads of leads from an outside source and exploit your property leads.
Proceed with all three. A fantastic mixture of direct mailings, media, and online marketing needs to have your pipeline a mile long with real estate prospects. Bear in mind though that you’ll need to spend a little cash to get these leads! Your property prospects will be leads never customers without follow up. Following up with property prospects can involve telephone calls, emails, direct mailings, dropping by the property, etc.. Basically, use any means necessary (within reason) to make contact with your property leads to ascertain what you can do for them. It can take two weeks of follow up to convert a lead, it might take two months, it might even take 3 decades, but so long as you’re consistent and consistent with follow up strategies, you can convert your property leads into customers.
One thing to keep in mind with follow up is that you must always have a reason to be calling your property leads. Do not give them too much info in one mailing, or else you use your reason for calling them at a later date. Send bits of information over extended periods of time to them. It does not even necessarily need to be directly about home buying or selling – you can send them information about their neighborhood they might not understand, the colleges, job opportunities in a place you know they were considering moving to, the standings for the little league championship their son was in, etc.. The information you are sending your estate leads should be a individualized for every guide.